Coach & Grow R.I.C.H. Virtual University

Learn step-by-step everything you need to know to build a thriving, rewarding and profitable coaching business.

From: Michelle Schubnel
Date: March 10, 2010
Subject: Your Business Success

Dear Coach:

Are you unsure about how to best market your coaching?

Do you struggle to attract good clients? (The kind who pay you well and really value what you offer.)

Are you beginning to doubt whether you can earn a good living as a coach?

You’re not alone.

Coach & Grow R.I.C.H. can help.

C&GR Virtual University = Your Blueprint for Success

At Coach & Grow R.I.C.H. Virtual University you learn step-by-step, exactly what you need to do to attract great clients and build a successful coaching business.

You see, most coaches struggle to get clients. Perhaps you can relate to this.

I bet that you are a gifted coach. That you have the skills, knowledge and experience necessary to profoundly impact the lives or businesses of your clients.

The thing is, your success has surprisingly little to do with how good of a coach you are. Instead, your success depends on your ability to sell and market your coaching.

16 New Clients In 8 Weeks

“C&GR Virtual University has transformed my business. I studied the class on how to create a coaching program and then developed my own program. I sent out an announcement to everyone I knew, as recommended in the Grassroots Marketing class. Within 8 weeks I enrolled a total of 16 new clients for my group and my 1-1 practice. There are gems of wisdom and advice in every C&GR class. Thanks so much! I could not have done it without you.” Alisa Garber – Toronto, Canada

You Can Learn What You Need to Know

The good news is, you can learn exactly what to do to build a successful coaching business and how to do it.

Now, I do want to be clear with you—I am not a miracle worker, guru or magician. You have to do the work!

When you follow the proven, step-by-step Coach & Grow R.I.C.H. system, you will attract more clients. You will help more people. You can create the business you have always wanted and earn a great living doing what you love.

Why “Virtual” Training

Since the year 2000 my team and I have been training coaches how to build a successful business. The more coaches we reach out to, the more we are told how much the C&GR program is needed.

That’s why I launched C&GR Virtual University.

I wanted this proven system to be accessible and affordable to every coach in the world who is serious about making it in this profession.

Doubled My Clients in 8 Weeks

"I can't recommend Coach & Grow R.I.C.H. highly enough! It offers a clear, infallible blueprint for coaches interested in building a successful practice. When I participated in their class, I doubled the number of my clients I coached, created my first website and launched my ezine—all within 8 weeks! I've also improved my conversion rate of comp sessions from about 30% to more like 85%! The tools, structure and information you'll get is invaluable!"
—Carolyn Ellis, Master Integrative Coach

How It Works

C&GR Virtual University is a complete step-by-step home study training program.

The Coach & Grow R.I.C.H. system is taught in 3 parts: the C&GR Foundation Course, the C&GR Sales Course and the C&GR Marketing Course. You learn everything you need to know to build a successful coaching business.

The program features comprehensive written workbooks, weekly assignments, audio instructions and recorded teleclasses that walk you through the proven C&GR system – guiding you every step of the way.

You determine the pace. And I even provide guidelines on how much time to spend growing your business each week, based on your schedule and objectives.

8 New Clients in 10 days!

"C&GR’s 'heart-felt, business' philosophy has added dramatic sizzle to my coaching practice. I have had a 400% increase in revenue. What I used to earn in one month I now earn in one week. I presented a workshop to 77 people and had 1/3 of the audience desire a comp session. 50% of those people became my clients in 10 crazy amazing days. Wouldn’t you like 8 new clients in 10 working days? I have also developed 6 Strategic Alliances which provide me a steady stream of clients and also a beautiful new granite kitchen island. I love C&GR and I love my coaching life!"
—Chere Bork, Health Life Balance Enthusiast, Speaker and Coach

What You’ll Be Able to Do with the C&GR System

Here are just some of the things you will do when you learn and implement the C&GR system:

• Increase your success mindset, confidence and commitment.
• Create and implement your ongoing marketing system so you always have a steady stream of clients.
• Discover the best way to secure speaking engagements and what you need to do to get clients when you speak.
• Learn step-by-step how to conduct highly effective Complimentary Coaching Consultations and watch your client base grow.
• Customize and use letters we have created to form powerful Strategic Alliances that could literally fill your practice.
• Learn the truth about pricing and discover how to price and package your services in order to attract more clients and maximize revenue.
• Discover proven strategies to generate more referrals.
• Stop spinning your wheels and start taking the action that delivers real results.
• Learn the magic response to handle virtually any sales objection.
• Realize how to overcome the inevitable set-backs. Once you learn how, it’s like flipping a switch that will allow you to achieve the success you deserve.

About the Price

The material and information available at C&GR Virtual University is literally worth thousands of dollars.

Yet the regular investment for a full year membership is only $497… and I’ve been told by my colleagues, advisers and clients that it is priced far too low.

I want to make an impact on the coaching profession. I want to help lots and lots of coaches help lots and lots of people. I am tired of seeing talented coaches leave the profession because they can’t make a living as a coach.

This system is the solution. I want every coach in the world to implement it. Coaching is an incredibly powerful tool that enables people to be their best, achieve their goals and live fulfilling lives. People need you. It’s time.

This system can work for you too…

I know, because the C&GR system has worked for thousands of other coaches just like you.

I have literally received hundreds and hundreds of testimonials from coaches who tell us how C&GR has improved their business and life.

"Prior to learning the C&GR system, Barbara in San Diego had 3 individual clients and 1 corporate client. Within 6 months of implementing Coach & Grow R.I.C.H. Barbara successfully grew her business to 10 individual clients and 4 corporate clients, earning a six-figure income from coaching. “Equally important, I love what I’m doing, I’m more balanced in my life, and I have even embarked on the fitness program I’ve always wanted but never thought I could find the time to do. Thank you Coach & Grow R.I.C.H!”
Barbara Nichols Mencer – San Diego, California

Here's Why C&GR Virtual University Is So Effective...

C&GR Virtual University makes it easy for you to learn what you need to know and then implement it.

Many programs present dozens and dozens of different ideas and strategies. Instead of getting coaching clients, you get overwhelmed.

The Coach & Grow R.I.C.H. system is different. C&GR is a simple, straightforward, step-by-step process that provides the information and tools you need to get into action and get results.

C&GR Virtual University Features

• Learn the proven Coach & Grow R.I.C.H. business-building system step-by-step or pick and choose the topics you want.
• Weekly Assignments and Action Items keep you on track and in action.
• Download the recorded teleclasses and listen whenever you want.
• Professionally written workbooks show you exactly what you need to know.
• No need to reinvent the wheel. We provide sample letters, forms, flyers and more saved in Microsoft Word that you can easily customize and use.

“I love the C&GR system and have benefited so much from it! I have done 2 comp session “the C&GR way” and now have 2 new paying clients! My previous comp sessions before C&GR didn’t result in paying clients because I didn’t know how to ask for the business. This system works! The information on mastering the complimentary session is worth the price by itself. You get more than what you pay for when you join Coach & Grow R.I.C.H. Virtual University.” Carrie Hoffman – Aurora, Colorado

The C&GR Curriculum

The C&GR system has 3 main components: the C&GR Foundation Course, the C&GR Sales Course and the C&GR Marketing Course. Here are the topics in each course...

The C&GR Foundation Course

Decide and Believe
Decide to be successful. Strengthen your commitment. Build your belief.

Dream
Clarify your business vision. Write your Future Letter. See yourself living the life and having the business of your dreams.

Identify Your “What”
Understand the benefits of specializing. Determine your coaching niche.

Identify Your “Who”
Envision your ideal client. Identify your target market. Speak confidently about your coaching.

Determine Your “How”
Explain how your coaching works. Create your own coaching program.

Pricing and Packaging
Price and package your services using the Three Tier Pricing Model.

Marketing Language
Create your comprehensive compelling message, the foundation for your marketing materials.

Business Start Up Checklist
Gain insight on the operational, technological, financial and legal areas involved with running a coaching business.

This Program Works!

“"My business is going great! I filled my practice and am a featured speaker at a national conference. This program works!"”
- Laurie Dupar

The C&GR Sales Course

Set Your Sales Goals
Set your 90 day goals. Understand the 4 key elements of a Complimentary Coaching Consultation. Reserve time in your schedule.

Learn the Complimentary Coaching Consultation (CCC) Process
Learn the 7 components of an effective Complimentary Coaching Consultation.

Handle Sales Objections
Learn step-by-step how to coach to any sales objection.

Fast-Acting CCC Generation Strategies
Discover 3 “Fast-Acting” CCC generation strategies. Begin implementing at least one.

12 Ways to Generate More CCCs
Discover more than a dozen ways to generate Complimentary Coaching Consultations.

CCC Tracking and Conversion Ratio
Track your conversion ratio. Fine-tune your actions. Improve your results.

Promotions and Special Offers
Learn how to use special offers and promotions to attract more clients. Discover ways to leverage the holidays.

Celebrate, Acknowledge, Next Steps
Celebration, acknowledgement, insights and next steps.

A Big Part of My Success

“A big part of my success stems directly from taking the Coach & Grow R.I.C.H. course. During the program I founded the concept of a "World Changing Business." It has since become a great brand and the foundation for everything I am doing now. Thank you!"” - Coco Fossland

The C&GR Marketing Course

The Marketing Train
Create your long term marketing system.

Grassroots Marketing
Leverage your existing network.

Effective Networking
Learn the secrets of effective networking.

Generate More Referrals
Learn how to generate more referrals.

Get Clients from Speaking
Learn how to get clients from speaking.

Develop Strategic Alliances
Learn how to form powerful Strategic Alliances.

Create Your Coaching Website
Learn how to develop a website that is perfect for you.

Blogging
Learn what blogging is and how to get clients from it.

Ezines and Newsletters
Learn how to use an ezine or newsletter to grow your business.

“I’ve just completed the C&GR Virtual U curriculum and have $55,000 of new committed coaching revenue. With Coach & Grow R.I.C.H. and the leadership of Michelle Schubnel’s strategic partner Dr. Jerry Graham, I’m convinced that this is only the beginning of more success. Now I need more coaches thanks to Michelle’s and Jerry’s energy and C&GR’s business-building program.”
Ben Stewart, President, FastForward Companies, Inc., Wendell, NC

The C&GR Marketing Toolkit

No need to reinvent the wheel. We make it easy for you to take action. The C&GR Marketing Toolkit includes sample marketing materials, sales letters, business forms and more that you can download, customize and use.

Foundation Materials
Coach “Who, What and How” Info Sheet
Coach Info/Marketing Language – Sample 1
Coach Info/Marketing Language – Sample 2

Sales Materials
Complimentary Coaching Consultation (CCC) Homework Questions
CCC Confirmation Email – Business Coaching
CCC Confirmation Email – Career Coaching
CCC Confirmation Email – Life Coaching
CCC Tracking Spreadsheet
Sample language for offering a CCC on your website
Sample Gift Certificate Offer

Speaking
Speaking Inquiry Letter
Speaking Feedback Form with CCC Offer
Speaking CCC Sign Up Sheet

Grassroots Marketing
Grassroots Marketing Letter Sample

Referrals
Referrals – Client Accomplishment Sheet Sample
Referrals – Client Wrap-Up Document Sample
Referrals – Letter of Introduction Sample

Strategic Alliances
Strategic Alliances Sample Agreement Letter
Strategic Alliances Inquiry Letter – Sample 1
Strategic Alliances Inquiry Letter – Sample 2

Welcome Package
Sample Welcome Letter
Sample Client Agreement
Sample Client Questionnaire
Sample Information Sheet about Coaching (shorter)
Sample Information Sheet about Coaching (longer)
Sample Credit Card Authorization Form
Sample Prep Form 1
Sample Prep Form 2

Bonus Materials
How to Get Clients by Offering Your Own “Best Year Ever” Teleclass
Includes:
Marketing Flyer
Confirmation Email
Comprehensive Class Notes you send to participants
Step-by-Step Instructor’s Guide

Happy with Specific and Unique Niche

“Thanks to you and C&GR Virtual University my business is doing great. I'm very specific and I'm very happy to have a unique niche: Mental Golf Coaching. My clients are junior golf talents and I coach around golf, school, family, friends and love, so that the junior talent can reach their goals much easier. Everything is in flow, thanks to you and Coach & Grow RICH!”
Lisbeth Bender, Golf and Business Coaching, Denmark

Listen to Learn More and Meet Some Current Members

We recently held a Welcome Call that I thought you might enjoy listening to. The recording gives a really good overview of the complete C&GR system and you can also meet some of the Virtual University members.

Click here to download or listen to the recent C&GR Virtual University Welcome Call.

Are you ready to coach more people?

The next step is up to you.

I can help you. But you’ve got to make the decision.

If you are ready for more business success, you need to learn a proven system.

Join Coach & Grow R.I.C.H. Virtual University today.

Get better results in your business tomorrow.

Here's To Your Success,

Michelle Schubnel
Coach & Grow R.I.C.H. President

P.S.

Still not sure? Contact me with your questions. I am also happy to speak with you about the program and help you make the decision that is best for you.